Flyers have long been a popular and cost-effective means of advertising and marketing. However, the success of your flyer campaign depends heavily on your distribution strategy. With various methods available, it's essential to choose the one that best suits your goals, target audience, and available resources. In this blog post, we'll answer the big question: "What is the best way to distribute flyers?" by discussing the pros, cons, and tips for each method, including hiring a professional flyer distribution company like MarketAnywhere.
Methods of Flyer Distribution
To answer this question, we'll explore five primary methods of flyer distribution:
Hiring MarketAnywhere, a flyer marketing company, to set up a flyer distribution campaign
Partnering with a professional flyer distribution company like MarketAnywhere ensures that your campaign is well-executed and reaches your target audience effectively.
Pros:
Expertise in flyer distribution strategies
Access to a wide range of distribution channels
Time-saving and efficient
Tailored solutions to fit your specific needs and goals
Tips:
Clearly communicate your campaign goals and target audience to the company
Collaborate with the company to create an eye-catching and effective flyer design
Regularly review campaign progress and make adjustments as needed
Hanging flyers in public/community areas
Public and community areas like bulletin boards, parks, and local businesses are prime locations for hanging flyers.
Pros:
Low cost
Potential for wide reach
Can target specific neighborhoods or demographics
Cons:
May require permission from property owners
Limited lifespan due to weather or vandalism
Flyer design must stand out among other posted materials
Tips:
Create an eye-catching and easy-to-read flyer design
Place flyers in areas frequented by your target audience
Regularly check and replace flyers as needed
Handing flyers to people directly
Direct interaction with potential customers can create a stronger connection, making handing flyers to people directly a worthwhile approach.
Pros:
Personal interaction
Can target specific events or high-traffic areas
Immediate feedback on your message or design
Cons:
Time-consuming and labor-intensive
Some people may not be receptive to receiving a flyer
Weather-dependent
Tips:
Be friendly and approachable
Prepare an elevator pitch to quickly explain your message or offer
Dress appropriately for the target audience
Keeping a stack of flyers in high-traffic areas
Placing stacks of flyers in high-traffic areas like coffee shops, libraries, or grocery stores can help you reach a large number of people.
Pros:
Passive method requires minimal effort
Potential for high visibility and reach
Can target specific venues or demographics
Cons:
Requires permission from property owners
Limited control over who picks up the flyer
Flyers may run out and need replenishment
Tips:
Place flyers near related items or services (e.g., a stack of gym flyers near health food products)
Ensure your flyer design stands out from other materials
Monitor and replenish flyer stacks as needed
Delivering flyers door-to-door (or car-to-car)
Directly delivering flyers to homes or vehicles allows for precise targeting of specific neighborhoods or areas.