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  • Writer's pictureMaxwell

Answering the Big Question: What is the Best Way to Distribute Flyers?


Flyers have long been a popular and cost-effective means of advertising and marketing. However, the success of your flyer campaign depends heavily on your distribution strategy. With various methods available, it's essential to choose the one that best suits your goals, target audience, and available resources. In this blog post, we'll answer the big question: "What is the best way to distribute flyers?" by discussing the pros, cons, and tips for each method, including hiring a professional flyer distribution company like MarketAnywhere.


Methods of Flyer Distribution

To answer this question, we'll explore five primary methods of flyer distribution:


Hiring MarketAnywhere, a flyer marketing company, to set up a flyer distribution campaign

Partnering with a professional flyer distribution company like MarketAnywhere ensures that your campaign is well-executed and reaches your target audience effectively.

Pros:

  • Expertise in flyer distribution strategies

  • Access to a wide range of distribution channels

  • Time-saving and efficient

  • Tailored solutions to fit your specific needs and goals

Tips:

  • Clearly communicate your campaign goals and target audience to the company

  • Collaborate with the company to create an eye-catching and effective flyer design

  • Regularly review campaign progress and make adjustments as needed


Hanging flyers in public/community areas

Public and community areas like bulletin boards, parks, and local businesses are prime locations for hanging flyers.

Pros:

  • Low cost

  • Potential for wide reach

  • Can target specific neighborhoods or demographics

Cons:

  • May require permission from property owners

  • Limited lifespan due to weather or vandalism

  • Flyer design must stand out among other posted materials

Tips:

  • Create an eye-catching and easy-to-read flyer design

  • Place flyers in areas frequented by your target audience

  • Regularly check and replace flyers as needed

  • Handing flyers to people directly


Direct interaction with potential customers can create a stronger connection, making handing flyers to people directly a worthwhile approach.

Pros:

  • Personal interaction

  • Can target specific events or high-traffic areas

  • Immediate feedback on your message or design

Cons:

  • Time-consuming and labor-intensive

  • Some people may not be receptive to receiving a flyer

  • Weather-dependent

Tips:

  • Be friendly and approachable

  • Prepare an elevator pitch to quickly explain your message or offer

  • Dress appropriately for the target audience

  • Keeping a stack of flyers in high-traffic areas


Placing stacks of flyers in high-traffic areas like coffee shops, libraries, or grocery stores can help you reach a large number of people.

Pros:

  • Passive method requires minimal effort

  • Potential for high visibility and reach

  • Can target specific venues or demographics

Cons:

  • Requires permission from property owners

  • Limited control over who picks up the flyer

  • Flyers may run out and need replenishment

Tips:

  • Place flyers near related items or services (e.g., a stack of gym flyers near health food products)

  • Ensure your flyer design stands out from other materials

  • Monitor and replenish flyer stacks as needed


Delivering flyers door-to-door (or car-to-car)

Directly delivering flyers to homes or vehicles allows for precise targeting of specific neighborhoods or areas.

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